AR Applications

With Augmented Reality, products can be presented realistically and in their original size. AR product models are revolutionizing the shopping experience by enabling virtual product tests and interactive try-outs. Whether as an interactive AR viewer in the e-commerce store or a QR code in a print catalog: Furniture retailer Porta, for example, is increasing customer loyalty with an immersive shopping experience and has been able to take its marketing strategy to a new level.

Books can get an additional dimension through AR content. Apart from static objects, processes and movements can also be visualized in Augmented Reality. This makes textbook content more exciting, easier to understand and more memorable. The children's book “Regentröpfchens Reise” (rain droplet's journey) also uses AR illustrations to convey educational content on the topics of weather and climate.

What will a planned property look like in actual size at the actual construction site? How will it look in relation to the surrounding buildings and facilities? In the construction and real estate sector, AR technology offers the possibility of impressive visualizations that leave no room for speculation. For the Eichplatz area in Jena, this made it much easier to make and communicate planning decisions.