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German start-ups: Market demand often developed differently than expected

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- in German language -

In an interview with Alexander Hülsing, Chief Editor of deutsche-startups.de, Hans Elstner as founder of rooom talks about the current situation in the German start-up scene.

“It is becoming increasingly important to follow a clear path to profitability, as investors are paying more attention to this in the current economic tensions,” says Elstner. 

The rooom CEO emphasizes the importance of a powerful network and active participation in events to attract investors. He also talks about the challenges the company has already overcome, such as adapting to unexpected market demands and the need to find a clear track to profitability. He also emphasizes the advantages of Jena as a location, in particular the access to qualified talent due to its proximity to universities and research institutions.

In the interview, he also provides some exciting replies to the questions:

  • How would you explain rooom to your grandmother?
  • What has gone really wrong in recent years?
  • Where will rooom be in a year's time?
  • ... and much more!
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