Digital Sales Room: Innovation in Sales & Service

3. Offer communication options & support
Anyone who has a question about the products should also be able to find the answer in the digital sales room. Face-to-face consultations with humans are also possible online. Avatars and voice chat enable interactive meetings with sales staff. 

Watch the video for more insights into the digital sales room tool:

Some companies and pioneers have already recognized the benefits of virtual showrooms. Puky, for example, uses a spacious, individually designed showroom with 3D and AR views to present the latest bicycle models for children. The online store has integrated the virtual space and the single 3D models directly on the product pages, which ensures a seamless shopping experience and a positive user experience.

The shopping experience does not have to remain purely digital, but can also merge with offline touchpoints. If a product is currently not available in the store, you could visit the digital salesroom at a VR station. There, the full product portfoliois always available in all its variants. Or a digital furniture brochure can be downloaded from the online showroom to select a suitable sofa. AR can then be used to check directly whether the beautiful piece fits well in the home. When visiting the furniture store, all that's left to do is try it out and nothing stands in the way of the final purchase. This gives customers all the information they need to make well-prepared and informed purchasing decisions.

Use cases in the industrial & B2B business environment

Digital sales rooms are also a great solution for products and services that require a lot of explanation. High-priced investments and high-tech machines require detailed advice and personal contact. This can be illustrated in a virtual environment using explanatory texts, info points and animations, for instance. One example is the presentation of a marine engine in an online showroom with the flair of an industrial hall. Everything from spare parts to service offers can be found here. The sales team also presents the products directly in the virtual space during virtual meetings.

Another company that is already successfully using a digital showroom to present its solutions is medical technology specialist BD. Not only are products presented in a virtual laboratory, but also product training for distributors and different events are hosted online.

"The virtual showroom allows us to not only showcase our portfolio in an innovative way, but also tell the story of our product solutions."

Dr. Stefan Waltering, Productmanager Cell Analysis at BD

Conclusion: save costs & increase sales  

Digital sales rooms are made for modern buying journeys: they help to prepare and make purchasing decisions online. Customers can choose between advice and self-service - depending on their preference and the complexity of the offer.   

From a small information booth to a comprehensive brand world, providers are completely free in their design. Even extensive product lines can be displayed virtually and orders can be put together individually. If you want to use innovative technologies, you can even use AI, VR and AR and potentially become a technological pioneer in your industry. With virtual support, the sales team can present every item convincingly anywhere and at any time and also reach the target group via digital channels.   

The bottom line is that the interactive experience ensures greater customer satisfaction and leads to recommendations and returning customers. And the costs saved on renting space and ancillary costs can be put to much better use elsewhere.