ECC CLUB Study
It‘s magic – overcoming the crisis with channel magic! This is how retailers can and must captivate their customers
Contents of the study
It has long been a sad truth that the retail sector is experiencing challenging times, and 2024 looks set to be a year of relief only to a limited extent. For the first time, forecasts predict that even online retail is starting to weaken.
The ECC KÖLN and its members, including rooom, are therefore asking themselves in this German study how retailers can inspire their customers and tap into new sales potential in these difficult times. It is well worth taking a look at the bigger picture, as it is becoming increasingly difficult to captivate consumers in the long term and offer them something extra. The insights from the new ECC CLUB study show which options offer the most potential and how this potential differs from sector to sector.
Key learnings:
Retailers should offer compelling shopping experiences both online and in-store.
Without additional services, retailers risk losing customers.
Retailers need to tap into new sources of revenue and recognize and exploit sales potential.
Gamified approaches arouse great interest and are ideal for presenting products.
